advertising readership

advertising readership
рекл. читаемость рекламы (количество читающих рекламу в определенном издании в отношении к общему объему читателей издания)

Англо-русский экономический словарь.

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Смотреть что такое "advertising readership" в других словарях:

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising — /ad veuhr tuy zing/, n. 1. the act or practice of calling public attention to one s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by… …   Universalium

  • Tobacco advertising — Part of a series on Tobacco …   Wikipedia

  • Joint Industry Committee for National Readership — JICNAR A committee formed in 1968 to run readership surveys, although continuous research and surveys have been undertaken since 1956. The committee comprises members of the Institute of Practitioners in Advertising, the Incorporated Society of… …   Big dictionary of business and management

  • Daniel Starch — (1883–1979) was an American psychologist and marketing researcher. He is considered to be have been one of the pioneers of marketing and consumer research in the early 20th century. Contents 1 Life 2 Work 3 Works 4 External links …   Wikipedia

  • Daniel Starch — (* 1883; † 1979) war ein amerikanischer Psychologe und Marktforscher. Er gilt als einer der Pioniere der Markt und Konsumforschung. Inhaltsverzeichnis 1 Leben 2 Werk 3 Werke (Auswahl) 4 Webl …   Deutsch Wikipedia

  • The Barnstable Patriot — Infobox Newspaper name = The Barnstable Patriot type = Weekly newspaper format = Broadsheet foundation = 1830 price = owners = Ottaway Community Newspapers, a division of News Corporation publisher = Robert F. Sennott, Jr. editor = David Still,… …   Wikipedia

  • Рекламная читательская аудитория — потребители рекламной информации, публикуемой в печатных органах массовой информации. По английски: Advertising readership См. также: Рекламная аудитория Финансовый словарь Финам …   Финансовый словарь

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

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